Destination Oklahoma Logo

Destination Oklahoma is a division of factor 110, the region’s leader in event and destination management. Destination Oklahoma revolutionized Oklahoma’s tourism, meeting, convention industry by launching the state’s first and only destination management company (DMC) in 2007. Since then, the company has emerged as an international award-winning event and destination management company. In 2017, Destination Oklahoma expanded its operations to include daily tours and excursions. Each day we showcase our city and state to the world. Guests experience Oklahoma by visiting local museums, memorials, and landmarks combined with historic narrative from one of our fascinating tour guides. factor 110 | Destination Oklahoma is the only Accredited Destination Management Company (ADMC) in Oklahoma.

Wade Beard

Wade Beard

Manager, Destination Oklahoma

Wade joined the factor 110 | Destination Oklahoma team in March 2017 as an event and destination coordinator and was named as manager of Destination Oklahoma in May 2018. A native Oklahoman, Wade is excited about showing Oklahoma’s history and culture to visitors of the Sooner State. Prior to beginning at factor 110, Wade worked for the Oklahoma State University Foundation as the Associate Director of Special Events. His work ranged from organizing logistics for board and committee meetings to planning and executing major donor events including the Women for OSU Symposium and Heritage Society Spring Celebration. He graduated from Oklahoma State University’s School of Hospitality and Tourism Management in 2012 and worked for several hospitality entities before eventually landing at factor 110 | Destination Oklahoma. He holds a Certified Tourism Ambassador (CTA) designation and is currently working towards two other industry designations.

Wade is an active member of the Association of Destination Management Executives International, serving on several committees and a finalist in the 2018 ADMEI Achievement Awards. In his free time, Wade enjoys spending time with family and friends, traveling, exploring new restaurants and hot spots, and cheering for Oklahoma State!

Brian Ferrell

Brian Ferrell

President, factor 110 | Destination Oklahoma

Brian is the owner of factor 110, Destination Oklahoma, 110 events, and Scissortail Gifts. In 2003, Brian moved to Oklahoma to launch his career in event and destination management. In 2011, Ferrell was named one of The Journal Record’s Achievers Under 40 and factor 110 was named the fifth fastest growing company in Oklahoma City in 2011, sixth in 2012, and 20th in 2013. In February 2013, Ferrell was named one of The Journal Record’s “Oklahoma’s Most Admired CEOs.” factor 110 | 110 events was named OKCbiz magazine’s “Best Event Rental Company” In 2013, 2014, 2015, 2016, and 2017.

Ferrell received the 2015 JoAnne O’Connor President’s Award and the company has garnered four international Achievement Awards in Best Corporate Social Responsibility Program, Best Team Building Program, and Best Creative Event from the Association of Destination Management Executives International (ADMEI). Ferrell has earned the Certified Meeting Professional (CMP), the Destination Management Certified Professional Designation (DMCP), and Certified Tourism Ambassador (CTA) designations. Ferrell serves as the 2017 president for the Association of Destination Management Executives International.